University of Massachusetts Amherst | Management Science | Doctoral Degree
Renmin University of China | Management Science | Doctoral Degree
Renmin University of China | Management Science | Bachelor's Degree
北京邮电大学经济管理学院教授，博士生导师。美国马萨诸塞大学阿默斯特校区（UMass Amherst）管理学院管理学博士，中国人民大学商学院管理学博士。主要研究领域为新兴信息技术与营销战略、客户关系管理、营销渠道、数字生态治理。主持国家自然科学基金、北京市社会科学基金、湖南省自然科学等多项研究课题。在《管理评论》、《经济管理》、《外国经济与管理》、Journal of Business Research、Journal of Business & Industrial Marketing、European Journal of Marketing等国内外权威学术期刊发表论文十余篇。
University of Massachusetts Amherst | Management Science | Doctoral Degree
Renmin University of China | Management Science | Doctoral Degree
Renmin University of China | Management Science | Bachelor's Degree
School of Economics and Management | Beijing University of Posts and Telecommunications
Business School | Hunan University
Marketing Strategy
Marketing Channels
Customer Relationship Management
Sales Management
Emerging Information Technologies and Marketing Innovation
Chinese Marketing Association of Universities