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Andy

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Associate professor  
Supervisor of Doctorate Candidates  
Supervisor of Master's Candidates  

Paper Publications

A study of customer loyalty based on switching cost and brand attachment

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Journal:Journal of China Universities of Posts & Telecommunications

Document Type:J

Volume:18

Issue:supp-S1

Page Number:136-141

Translation or Not:no

Date of Publication:2011-12-10

Included Journals:EI

Pre One:The effect of service failure attribution on consumer complaint behavior: the mediating role of negative emotion

Next One:Analysis of the influencing factors of users' switching intention in the context of one-way mobile number portability

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