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Andy

Personal Information:

Associate professor  
Supervisor of Doctorate Candidates  
Supervisor of Master's Candidates  

Paper Publications

The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming(Online)

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Journal:Electronic Commerce Research

Indexed by:Journal paper

Document Type:J

Translation or Not:no

Date of Publication:2023-12-01

Included Journals:SSCI

Pre One:电商直播中主播情绪沟通与认知沟通对消费者直播购买行为的影响(已录用)

Next One:生态存在于企业内部吗: —商业模式互动视角对内部市场化情境的案例探讨(已录用,预计2024年发表)