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Andy
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Associate professor
Supervisor of Doctorate Candidates
Supervisor of Master's Candidates
Paper Publications
.关系类型和信息类型对社交网络用户转发意愿的影响研究——权力距离和大五人格的调节作用.[J]:制度经济学研究,2016(04):162-180
.在线初次评论与在线追加评论的比较研究.[J]:管理科学,2016,29(4):45-58
.How does word of mouth affect customer satisfaction?.[J]:Journal of Business & Industrial Marketing,2016,31(3):393-403
.Study of social ties as one kind of switching costs: a new typology.[J]:Journal of Business & Industrial Marketing,2015
.基于情感倾向和观察学习的在线评论有用性影响因素研究.[J]:北京邮电大学学报(社会科学版),2015,17(005):32-39
.是锱铢必较还是小事化了?——聚焦运营商客服小概率事件投诉处理策略.[J]:中国电信业,2014(10):84-85
.正面口碑传播者的专业性对顾客再购买意愿的影响机制研究.[J]:北京邮电大学学报(社会科学版),2014,16(06):51-58
.流量套餐争议之我见.[J]:通信企业管理,2014(8):68-69
.Extension of switching costs antecedents based on customers' social ties.[J]:CHINA COMMUNICATIONS,2014
.电子商务环境下自我意识对补救后满意度的影响.[J]:北京邮电大学学报(社会科学版),2013,15(6):35-44
.学生参与度对营销实践类课程教学质量的影响.[J]:北京邮电大学学报(社会科学版),2013(4):90-95
.不完全信息竞价模型在无线电频谱配置的应用.[J]:哈尔滨工业大学学报,2014,000(005):125-128
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